Future Ready Digital Marketing

Unlocking the Power of AI

Future Ready Digital Marketing

Unlocking the Power of AI

Starting October 6, 2026 | 8 weekends | 10+ professionals | 140 hours of training

since 10/06/26

The Professional Master'sin Future Ready Digital Marketingprepares you to tackle the present and future of digital marketing with skill, creativity, and vision. An immersive program that integrates traditional tools with generative artificial intelligence to build advanced skills in all key areas: from AI applied to marketing to the power of communities and influencer marketing, from data analysis to online advertising and SEO strategies, touser experience optimization,AI-enhanced creativity, and the practical skills needed to independently use the main generative tools and configure personalized AI assistants.
 
Designed for those who have already taken their first steps in the world of marketing, the Master's program is ideal for junior professionals and those undergoing upskilling or reskilling who want to stand out in today's market. The program concludes with a project work, which will be presented to a jury of experts during graduation, providing a concrete artifact that can be used in your professional portfolio.
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SUPER EARLY BIRD ENDED
4.500 €
EARLY BIRD
5.000 €
FULL PRICE
5.850 €

For companies, the price does not include VAT.
The EARLY BIRD rate applies to the 6th through 10th registrants.

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Admission process

CANDIDATES
1

CANDIDATES

Click on the "APPLY" button and complete the application form by answering a few questions

2

COLLOQUY

Book and take an online selection interview with an Orientation and Admission expert

3

OUTCOME

Once you have passed the evaluation of the scientific committee, you can embark on your journey in H-FARM

Admission process

1.

APPLY: Click on "apply," fill out the online form, and submit your application.

2.

SUPPORT THE INTERVIEW: Participate in an online interview with the Orientation & Admission team

3.

FIND OUT THE RESULT: Receive the selection result and start your journey at H-FARM.

CANDIDATES

The program

The Future Ready Digital Marketing master's program is a comprehensive, hands-on training designed to prepare professionals for the challenges of digital marketing as it continues to evolve, especially with the advent of artificial intelligence. Structured in 7 intensive modules, the master's degree covers key areas such as online advertising, data analytics, generative AI, user experience, SEO, and digital community building. The approach is hands-on, with classes taught by industry experts. The program involves step-by-step learning, culminating in the Final Challenge, where you plan and present a project on a real-world case, allowing you to apply the skills you have learned and enrich your portfolio.

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1. Unlocking Generative AI

Strategies and tools for the digital marketing of the future
The module explores generative AI technologies, analyzing their impact on digital marketing and communication. Through case studies, it examines adoption strategies and practical tools to make the most of current and future technologies. Ethical challenges, biases, privacy, and the impact of AI on the world of work will also be discussed, highlighting the skills required and the organizational models necessary for adoption in companies, with the aim of promoting effective collaboration between humans and technology.

 

2. Unlocking the Power of Communities

How to navigate AI, new social media trends, and influencer marketing
This module explores how to best leverage the potential of social communities and influencer marketing to create authentic connections with target audiences. It will delve into emerging trends in this ever-evolving sector and the role of artificial intelligence in transforming the execution of these strategies, helping marketers improve campaign effectiveness and audience engagement.

3. Unlocking Online Growth

Online Advertising & Media Planning
This module offers a comprehensive analysis of the acquisition funnel, examining KPIs, channels, and online advertising formats. It explores strategies for optimizing budgets and conversions, providing the foundations for structuring an effective digital media plan in an ever-changing digital environment.

4. Unlocking the User Experience

Optimize the digital journey of users to maximize conversions

The module shows how to use user interaction data with websites and apps to create engaging and optimized digital experiences aimed at maximizing conversions. Through a practical approach and analysis of best practices, it provides immediately applicable tools for achieving concrete results. In addition, thanks to a methodology based on CRO (Conversion Rate Optimization) and AI, it prepares participants for future challenges, offering knowledge and techniques to maintain a competitive advantage in the ever-changing digital landscape.

5. Unlocking the new SEO

L'evoluzione della ricerca con l'intelligenza artificiale, da SEO a GEO

The module explores the evolution of SEO in the era of generative AI, analyzing the impact of new search engines and AI Overviews on online visibility. It provides practical, operational tools for optimizing websites and content in the new digital context and for measuring their performance, preparing participants to effectively manage the transformation of the SEO landscape.

6. Unlocking Creativity

How creativity is changing with the integration of generative AI
Opportunity or risk? In this module, we will explore the archetype of today's creative department: how generative AI is transforming the processes, execution, and way of imagining and producing of today's creatives. We will analyze the risks, but above all the opportunities offered by the new technological scenario. We will learn how to make the most of tools and workflows, from theory to practice: we will explore image generation tools (e.g., Midjourney) and animation tools (e.g., KLING), and how to integrate them effectively. The module includes a practical in-depth look at prompt design.

7. Unlocking Practical Skills

The module opens with an analysis of how Transformers work, the neural networks underlying all current forms of Generative AI, with a particular focus on their capabilities and limitations. On this basis, participants will learn how to use various AI tools in a practical way that does not require technical development skills, with the aim of enabling their use in everyday professional life and promoting their adoption within the organization.

 

8. Unlocking Digital Marketing Data - Online Sessions

Architectures, analytics, and AI for data-driven strategies

Overview of the importance of data in digital marketing: storage, relationality, and strategic management. Analysis of specialized tools, integrated platforms, and methodologies supported by artificial intelligence. Focus on emerging technologies for performance optimization and the development of data-driven strategies. Practical approach oriented toward the evolution of contemporary digital marketing.

After completing the Master's program, you will know

Design and manage integrated , omnichannel digital marketing strategies aligned with business objectives.

Use artificial intelligence strategically and consciously, enhancing creativity, data analysis, and campaign performance.

Reading, interpreting, and transforming data into operational decisions, with a critical and results-oriented approach.

Build and position your professional profile as "future-ready," ready to face the challenges of contemporary marketing.

Who we are looking for

Junior digital marketing professionals who want to consolidate their foundations and take a leap forward in quality.

Creative professionals (copywriters, designers, social media specialists, content creators) interested in integrating AI into processes and projects.

Professionals undergoing upskilling or reskilling who wish to reposition themselves in the job market.

Startup founders and entrepreneurs who want to drive innovation and boost their business with digital tools and AI.

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Learning Experience

Our program isn’t based on traditional lectures.
At H-FARM Business School, learning is continuous and integrated; we design comprehensive educational experiences to help you achieve your goals and foster collaboration, networking, and personal growth.

Late Night
's "Golden Hour" Speech

In informal settings after class, you’ll have the opportunity to interact with marketing professionals from various fields, helping you expand your network and create opportunities for discussion and networking.

Business cases integrated into the program

The program is not a dry list of academic concepts, but rather a continuous exploration of real-world business cases applied to both large corporations and smaller organizations.


Project Work & Final Presentation

At the end of the course, there will be a group or individual project that allows students to apply what they have learned in class, with the support of an instructor, followed by a final presentation to the class.


Learning Experience

Our program isn’t based on traditional lectures.
At H-FARM Business School, learning is continuous and integrated; we design comprehensive educational experiences to help you achieve your goals and foster collaboration, networking, and personal growth.

Late Night
's "Golden Hour" Speech

After class, in informal settings, you can interact with industry professionals to expand your network and create opportunities for exchange and networking.

Business cases integrated into the program

The course is not a dry list of academic concepts, but rather a continuous exploration of real-world business cases.

Project Work & Final Presentation

Many courses, especially the longer ones, include group projects that allow students to apply what they have learned in class. 

Career Boost

It consists of a series of activities focusedon professional development that will help you define your career goals and identify your strengths, with the aim of improving your communication, teamwork, and leadership skills, thereby accelerating your professional growth.

Soft skills

We believe in the value of soft skills, and in our programs we offer a structured opportunity to discuss and analyze the most in-demand soft skills today and how best to develop them by building on your own strengths.

Personal Branding

A workshop focused on using the canvas to define each student’s unique selling proposition (USP), build motivational drivers, and focus on soft skills.


Career Boost

It consists of a series of activities focusedon professional development that will help you define your career goals and identify your strengths, with the aim of improving your communication, teamwork, and leadership skills, thereby accelerating your professional growth.

Soft skills

We believe in the value of soft skills, and in our programs we offer a structured opportunity to discuss and analyze the most in-demand soft skills today and how best to develop them by building on your own strengths.

Personal Branding

A workshop focused on using the canvas to define each student’s unique selling proposition (USP), build motivational drivers, and focus on soft skills.

Finance your training

“Per Merito”loan

with Intesa Sanpaolo

“Futuriamo”loan

with BNL

Paymentin installments

with H-Farm Business School

Paymentin installments

with SeQura

SCIENTIFIC COORDINATOR

MASTER'S FACULTY

Apply for the Master's program in Future Ready Digital Marketing

BOOK AN INTERVIEW

Apply for the Master's program in Future Ready Digital Marketing

BOOK AN INTERVIEW

Frequently Asked Questions

What level of seniority or professional experience is required to access the program?

The master's program is designed for experienced professionals who want to challenge themselves and understand how to best utilize innovations within the current digital marketing landscape.

Is a specific academic qualification required, or does the assessment of work experience prevail?

A university degree is not required: assessment is based on professional experience, personal motivation, and consistency of the applicant's background with the program's educational objectives.

How will my application be evaluated?

Once you have completed the application form and had an interview with our Orientation & Admission team, your results will be evaluated by the team itself.

When will I receive a response regarding my application?

You will receive feedback on your application within 3 or 4 working days of the selection interview.

How do you balance attending the program with a busy work schedule?

Face-to-face appointments will be on Friday afternoons (2:30 p.m. – 6:30 p.m.) and Saturdays (9:00 a.m. – 6:00 p.m.). If online appointments are scheduled, they will be held during the week, in the evening (6:00 p.m. – 8:00 p.m.).

What does the registration fee include and not include?

The fee includes tuition, all educational activities, Learning Experience, and Career Boost activities planned throughout the course.

What qualification/certification is awarded and how is it recognized nationally and internationally?

At the end of the course, participants will receive a diploma certifying completion of the course and a digital open badge, which can be shared on LinkedIn in the Education section as official certification of the skills acquired.