Future Ready Digital Marketing

In a world full of noise, be the signal

Future Ready Digital Marketing

In a world full of noise, be the signal

Starting November 6, 2026 | 7 modules | 10+ professionals | 100+ hours of training

since 11/06/26

You already know how to use the tools, bbut you lack a method that remains effective even when AI changes the rules.

You save hundreds of videos on how to become a marketer, but you remain a passive viewer in front of the screen. The gurus give you a thousand tips but zero guidance on how to apply them. Future Ready Digital Marketing flips the script: learn the theory online whenever and wherever you want, and come to Campus just to put it into practice. Starting on day one, you’ll work on a real brief from a partner company—not on outdated case studies. In 18 weeks, you’ll build the portfolio that will launch your career.

  • Part-time weekend program: 18 weeks, online theory whenever you want, on-campus sessions for just 5 weekends.
  • Real-world project from day 1: You'll receive a brief from a partner company and work on it from start to finish.
  • 7 vertical modules: from generative AI to the new SEO, from data to creativity.
  • A dedicated mentor: a professional who guides your project every step of the way, right up to Pitch Day.
  • What you'll take home: a real portfolio and H-FARM Business School on your resume.
CANDIDATES
DOWNLOAD BROCHUREREQUEST INFORMATION
SUPER EARLY BIRD
3.990 €
EARLY BIRD
4.470 €
FULL PRICE
4.880 €

For companies, the price does not include VAT.
The SUPER EARLY BIRD rate applies to the first 8 registrants.

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Admission process

CANDIDATES
1

CANDIDATES

Click on the "APPLY" button and complete the application form by answering a few questions

2

COLLOQUY

Book and take an online selection interview with an Orientation and Admission expert

3

OUTCOME

Once you have passed the evaluation of the scientific committee, you can embark on your journey in H-FARM

Admission process

1.

APPLY: Click on "apply," fill out the online form, and submit your application.

2.

SUPPORT THE INTERVIEW: Participate in an online interview with the Orientation & Admission team

3.

FIND OUT THE RESULT: Receive the selection result and start your journey at H-FARM.

CANDIDATES

The program

18 weeks to master digital strategies that deliver measurable results.
You won’t be studying textbook theory—you’ll be working on today’s market dynamics through a combination of online industry-specific sessions and in-class design projects. 

Each module produces a tangible output. 

Wrap up with your pitch on March 5 and 6, 2027.

CANDIDATESASK FOR INFORMATION

1. Unlocking Generative AI

November 6 and 7, 2026 – in person

Stop using ChatGPT haphazardly to write simple posts and cookie-cutter copy that leave you isolated in front of the screen.

What to bring to work:

  • An advanced prompting workflow: complex prompts that generate real-world funnel analyses and strategies, not just carbon-copy content.
  • A custom agent architecture: Custom GPTs trained using RAG logic on your data to automate daily workflows.
  • A deep research system: semantic research that analyzes competitors and identifies trends in record time.

2. Digital Marketing Data Approach

November 21, 2026 – online from 9:00 a.m. to 1:00 p.m. 

Stop staring at Excel spreadsheets hoping for a miracle, or panicking when you see the numbers in Analytics.

What to bring to work:

  • A set of SQL queries: query your company's databases and extract data segments that standard platforms don't display.
  • A marketing automation infrastructure: workflows via n8n that connect the website, CRM, and advertising—without any copy-and-paste.
  • A server-side tracking protocol: GDPR-compliant Consent Mode v2, which protects conversion data from browser blocking.

3. Unlocking Online Growth & Media Advertising

December 4 and 5, 2026 – in person

Stop wasting your advertising budget by trial and error without understanding which channels drive actual conversions.

What to bring to work:

  • A media buying plan: campaigns on high-conversion channels such as Connected TV, Digital Audio, and Reddit Ads.
  • A Marketing Mix Modeling (MMM) model: Allocate your budget where it generates the highest ROAS.
  • A bandit testing workflow: machine learning that optimizes for high-performing creatives while campaigns are live.

4. Unlocking the New SEO

December 12 and 19, 2026 – online from 9:00 a.m. to 1:00 p.m.

Google's rules are constantly changing, and old optimization tricks cause you to lose visibility.

What to bring to work:

  • A GEO Strategy: Optimize your properties so that Gemini and ChatGPT cite you as a source.
  • A topic-cluster architecture: Content Hubs that establish you as an industry leader.
  • EEAT ranking and local dominance: geolocation signals that reach people searching for your service in your city.

5. Unlocking the User Experience

January 15 and 16, 2027 – in person

Driving traffic to the site is pointless if the user closes the page after three seconds and leaves before making a purchase.

What to bring to work:

  • A landing page UX audit: Identify the behavioral barriers that cause users to abandon the checkout process.
  • Predictive tracking: Visual AI that validates the focus on the template before going live.
  • A data-driven CRO framework: Make design changes based on actual sessions, not personal preference.

6. Unlocking the Power of Communities

January 23 and 30, 2027 – online from 9:00 a.m. to 1:00 p.m.

Successful brands stop chasing "likes" that don't generate revenue and instead build a community of fans.

What to bring to work:

  • A creator scouting process: Choose creators who drive sales, not those with inflated follower counts.
  • A social listening strategy: Identify pain points on Reddit and X before they become Google search queries.
  • A social funnel model: Track the actual impact using advanced metrics such as the completion rate.

 

7. Unlocking Creativity

February 19 and 20, 2027 – in person

Stop staring at the blank page, waiting for a sudden burst of inspiration that doesn't translate into finished assets.

What to bring to work:

  • A multimodal creative workflow: text, visuals, and voice clones (Suno, ElevenLabs) for complete campaigns in record time.
  • An agent-based design system: consistent images aligned with the brand identity, without random results.
  • A check on the GIGO effect: Manage AI like a director and avoid the "generic nonsense" effect.

 

"Unlocking Practical Skills" Workshops

December 19, 2026, and January 30, 2027 – online from 2:00 p.m. to 6:00 p.m.

Two afternoons of full immersion dedicated to advanced practice.
Understand how Transformers work, master their limitations and potential, and learn how to configure and calibrate your personalized AI assistant.

Ready to Pitch

March 5, 2027 – in person

The strategy is set in stone. Now get up on stage and present it to the partner company's board.

  • Pitching as a Senior Marketer: Present and sell an omnichannel strategy by focusing solely on ROI, performance, and conversion data.
  • Security Under Pressure: Defend Your Choices Regarding Channels, UX, and Budget in Front of Someone Who Runs a Real Company.

Get your hands on the right tools

During the Master’s program, you’ll explore the same tools that professionals use every day: from generative AI to automation, from data to the new SEO.
But tools change every six months. That’s why you don’t just memorize the buttons—you learn the method that lasts.

Generalist LLMs

  • ChatGPT
  • Gemini
  • Claude

SEO and Topic Research

  • SEOZoom
  • AlsoAsked
  • Keyword Insights

Images and Videos

  • Midjourney
  • NanoBanana
  • Veo
  • Sora
  • HeyGen

Voice and Audio

  • ElevenLabs
  • Suno

Presentations and Content

  • Range

Automation and Workflow

  • Clay
  • Flow
  • Clueso

Advertising and Media Planning

  • Google AI Max
  • Meta Advantage+
  • Windsor AI

Get your hands on the right tools

During the Master’s program, you’ll gain access to the same tools that professionals use every day: from generative AI to automation, from data to the new SEO.
But tools change every six months.
That’s why you don’t just memorize the buttons—you learn the method that lasts.

  • General-purpose LLMs: ChatGPT, Gemini
  • SEO: SEOZoom, AlsoAsked, Keyword Insights
  • Images and videos: Midjourney, Nano Banana, Veo, Sora, HeyGen
  • Voice and audio: ElevenLabs, Suno
  • Automation and Workflow: Clay, Flow, Clueso
  • Presentations: Range
  • Advertising and media planning: Google AI Max, Meta Advantage+, Windsor AI

Part-Time Weekend Option

How does it work?

With the part-time program, you won’t be stuck in the classroom every weekend.
Over the course of 18 weeks, you’ll alternate between intensive sessions, flexible classes, and weekends off, across three tracks in a blended learning format.

  • Campus ExperienceIn-person

Come to the classroom only when the experience is irreplaceable:
hands-on workshops, real-world networking, and the chance to work side-by-side with instructors.

5 weekends, including the final pitch.
Friday afternoon (2:30 p.m. – 6:30 p.m.) and Saturday (9:00 a.m. – 6:00 p.m.).

  • Remote Deep Diveonline

Take the more technical courses from anywhere you want:
data, SEO, and digital strategies that require study and concentration

5 Saturday mornings (9:00 a.m. – 1:00 p.m.).

 

  • Continuous Project Workonline, by appointment

You’ll work on the partner company’s brief with the tutor’s support.
If you don’t need them, you don’t have to do them.

Reservation slots:
1 hour per group on Saturday afternoons, 30 minutes in the evenings on weekdays. 

After completing the Master's program, you will know

In digital marketing,the rules change every six months. For those just starting out or reinventing themselves, they change even faster. The fundamentals of the craft matter, but they’re no longer enough on their own. Take those fundamentals, apply them creatively, and amplify them with AI.

 Upon completing the Master's program, you'll walk away with 3 skills you can put to use right away:

An AI-enhanced marketing system: artificial intelligence seamlessly integrated into your workflows, from content creation to SEO.

Strategic Autonomy and Data Control: A Method for Managing an Integrated Funnel and Saying Goodbye to Data Blindness.

A real-world portfolio from H-FARM Business School: a comprehensive, validated marketing plan based on a real-world practical challenge.

Who we are looking for

This master's program is for those who are already working in the digital field or want to enter it with a solid foundation.

Social Media Specialist or Content Creator: You manage digital channels every day but want to overcome the fragmentation of your skills to develop measurable strategies.

Junior Performance or Growth Marketer: You run online campaigns but are looking for an integrated system to master the funnel without blowing your budget on trial-and-error.

Copywriter or SEO Specialist: You create content for the web, but you want to master the new GEO and get picked by the conversational algorithms of ChatGPT and Gemini.

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PROJECT WORK
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MODULES
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TRAINING HOURS
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PITCH DAY
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PROFESSIONALS

Learning Experience

Our program isn’t based on traditional lectures.
At H-FARM Business School, learning is continuous and integrated; we design comprehensive educational experiences to help you achieve your goals and foster collaboration, networking, and personal growth.

Late Night
's "Golden Hour" Speech

In informal settings after class, you’ll have the opportunity to interact with marketing professionals from various fields, helping you expand your network and create opportunities for discussion and networking.

Business cases integrated into the program

The program is not a dry list of academic concepts, but rather a continuous exploration of real-world business cases applied to both large corporations and smaller organizations.


Project Work & Final Presentation

At the end of the course, there will be a group or individual project that allows students to apply what they have learned in class, with the support of an instructor, followed by a final presentation to the class.


Learning Experience

Our program isn’t based on traditional lectures.
At H-FARM Business School, learning is continuous and integrated; we design comprehensive educational experiences to help you achieve your goals and foster collaboration, networking, and personal growth.

Late Night
's "Golden Hour" Speech

After class, in informal settings, you can interact with industry professionals to expand your network and create opportunities for exchange and networking.

Business cases integrated into the program

The course is not a dry list of academic concepts, but rather a continuous exploration of real-world business cases.

Project Work & Final Presentation

Many courses, especially the longer ones, include group projects that allow students to apply what they have learned in class. 

Career Boost

It consists of a series of activities focusedon professional development that will help you define your career goals and identify your strengths, with the aim of improving your communication, teamwork, and leadership skills, thereby accelerating your professional growth.

Soft skills

We believe in the value of soft skills, and in our programs we offer a structured opportunity to discuss and analyze the most in-demand soft skills today and how best to develop them by building on your own strengths.

Personal Branding

A workshop focused on using the canvas to define each student’s unique selling proposition (USP), build motivational drivers, and focus on soft skills.


Career Boost

It consists of a series of activities focusedon professional development that will help you define your career goals and identify your strengths, with the aim of improving your communication, teamwork, and leadership skills, thereby accelerating your professional growth.

Soft skills

We believe in the value of soft skills, and in our programs we offer a structured opportunity to discuss and analyze the most in-demand soft skills today and how best to develop them by building on your own strengths.

Personal Branding

A workshop focused on using the canvas to define each student’s unique selling proposition (USP), build motivational drivers, and focus on soft skills.

Finance your training

“Per Merito”loan

with Intesa Sanpaolo

“Futuriamo”loan

with BNL

Paymentin installments

with H-Farm Business School

Paymentin installments

with SeQura

SCIENTIFIC COORDINATOR

MASTER'S FACULTY

Apply for the Master's program in Future Ready Digital Marketing

BOOK AN INTERVIEW

Apply for the Master's program in Future Ready Digital Marketing

BOOK AN INTERVIEW

Frequently Asked Questions

What level of experience is required to enroll in the master's program?

You don’t need to be a marketing guru, nor do you need a degree or specific experience in the field. You’ll find your place in the classroom whether you’ve just started working in the industry or are starting completely from scratch to change careers. All you need to bring is a strong interest in the digital world, an entrepreneurial spirit, and the courage to invest in your future.

How does the program work? I work full-time—will I be able to keep up with the classes?

Yes. The master’s program adapts to your schedule, whether you’re still in school or just starting your career. The blended format allows you to balance your daily life with real-world experience, without tying you down to the classroom every single weekend. The sessions are divided into:

  • Online from home: Take part in technical lessons and project reviews with your tutor on Saturday mornings (9:00 a.m. – 1:00 p.m.) and on some Saturday afternoons (2:00 p.m. – 6:00 p.m.).

  • On Campus in Roncade: Attend in person for just 5 key weekends throughout the Master’s program (Friday afternoons and all day Saturday). These are your Destination Weekends, dedicated exclusively to workshops and in-person networking.

What does Project Work involve?

Forget about tedious theoretical thesis papers. Project Work is a real-world project commissioned by a partner company. You’ll receive the brief on the first day and work on it for all 18 weeks alongside your team, with support from your tutor. You’ll complete the Master’s program with a full strategic and operational marketing plan ready for your portfolio.

What is the Final Pitch Day?

This is the moment when you present your strategy directly to the managers and board of the company that set the challenge. Forget about a college exam or an academic grade: Pitch Day is your chance to get real-world feedback on the market and demonstrate your value in practice to the industry leaders.

What is the tutoring included in the master's program?

The tutor is a specialist who works with campaigns, conversions, and data every single day. They are a strategic mentor who guides your project step by step. You’ll receive ongoing support throughout the 18 weeks, alternating between quick 30-minute evening check-ins during the week and 1-hour group workshops on Saturday afternoons, leading up to the final Pitch Clinic to fine-tune your presentation before taking the stage.

What kind of degree is awarded upon completion of the program?

Upon completion of the course, you will receive a certificate of completion and a digital Open Badge that you can share on LinkedIn as official proof of the skills you have acquired.

Further Reading