With the expansion of online marketplaces and the advent of AI, traditional marketing strategies are often ineffective. This module prepares participants to operate in the "Phygital" world, integrating physical, digital and virtual experiences to build strong consumer relationships and develop brands 4.0 capable of enduring.

Goals

• Acquire skills in Phygital Marketing and Experience Design.
  
• Identify best practices and success stories.
  
• Using technology to improve marketing, customer experience and loyalty.
• Building brands capable of thriving in changing contexts.

In an ever-evolving digital ecosystem, knowing how to structure ideas and turn them into concrete projects is critical. The module guides participants in developing digital strategies and building effective business plans, exploring emerging technologies, trends and business models.

Goals

• Turning digital ideas into structured projects.
  
• Understand emerging trends and technologies.
  
• Building effective business models.
• Drafting business plans to present projects to investors.

Artificial intelligence is redefining the way we work and innovate. This module offers a practical and strategic approach to AI, aimed at non-technical professionals, through the analysis of real cases and the use of concrete tools for business process optimization.

Goals

• Understand how AI and machine learning work.
  
• Apply generative AI and prompting techniques in business processes.
• Designing business solutions that leverage artificial intelligence.

People are the true competitive advantage of any organization. This module explores the evolution of the HR function toward a strategic role, proposing tools to enhance talent, create development pathways and build a People Strategy aligned with business objectives.

Goals

• Review the strategic role of the HR function.
  
• Identifying and enhancing talent in organizations.
  
• Building development pathways for human capital.
  
• Understand the main human-skills required today.

Project management requires method, flexibility and organizational skills. The module introduces traditional methodologies (waterfall) and delves into the agile approach, which is increasingly adopted outside IT as well, through hands-on exercises and serious games.

Goals

• Learning traditional and agile project management tools.
  
• Delving into Scrum and Kanban methodologies.
  
• Adopt the agile approach in managing complex and dynamic projects.
  

The module provides a comprehensive overview of fundraising processes, startup evaluation tools, and negotiation dynamics with professional investors, combining theory and practice through case studies and exercises.

Goals

• Understand all phases of a fundraising process.
  
• Analyze the main contractual conditions of investment.
• Develop skills in evaluating startups and growth opportunities.

In a competitive market, creativity becomes a crucial element in innovating products, services and processes. The module provides practical tools for developing individual and group creativity, improving leadership skills and managing relational dynamics in innovative contexts.

Goals

• Clarify the meaning of creativity and innovation and how to stimulate them.
  
• Provide operational techniques for creativity and innovation sessions.
• Deepen leadership styles and people management in contexts of change.

In an increasingly fast-paced and stimulating world, communication needs to be crisp, engaging and memorable. Top consulting firms, digital unicorns and luxury brands have built their success on authentic and effectively structured stories. Through this module, participants will learn how to use verbal and nonverbal language to build an authentic personal brand and develop a persuasive communication style capable of achieving personal and professional goals.

Goals

• Create compelling and impactful messages.
  
• Understand what attracts or repels people's attention.
  
• Structure thinking logically and clearly.
  
• Choosing, constructing, and telling effective stories.
  
• Understand the importance of personal branding and how to develop it.

The Startup LaunchPad is a hands-on workshop to learn how to generate business ideas, build robust business models and effectively pitch projects to investors. A dynamic full immersion designed to stimulate creativity, collaboration and entrepreneurial skills.

Goals

• Developing innovative business ideas.
  
• Building robust and scalable business models.
  
• Improve pitching and presentation skills.
  
• Stimulate creative thinking and practical approach to entrepreneurship.