With a degree in Management and a specialization in Fashion, Luxury, and Made in Italy from Bocconi University, she has gained many years of experience in various areas of digital marketing. Since 2017, she has been working at H-FARM Digital Marketing, now acquired by JAKALA, the most important MarTech company in Italy and one of the leading companies in Europe, as Digital Project Manager, managing digital marketing projects with a strong focus on social media, influencer marketing, and digital advertising in various industries.

Over the years, she has been personally committed to promoting digital culture through training in social media marketing and advertising, both in corporate contexts and at H-FARM College, where she teaches Master's and Executive courses. She has also taught at NABA – Nuova Accademia di Belle Arti and Università Cattolica del Sacro Cuore in Milan.