Sara Borghi is an SEO consultant with over 10 years of experience in various sectors, including eCommerce, Travel, Design, and Fashion. She advises companies in Italy and abroad on how to increase qualified traffic and revenue from organic channels. She has participated as a speaker at several international trade shows (We Make Future, SMAU, Digital Travel) and is the author of "Vademecum SEO," a practical guide to building a successful SEO strategy. Curious by nature, she loves traveling, reading, and skiing.