Goals

Train intrapreneurs who are not only innovators, but also influential communicators. This module teaches the art of building strategic narratives capable of transforming an innovative idea into a shared project, gaining buy-in from senior management and inspiring teams. Participants will learn to listen actively and position themselves as leaders of change, building a credible personal brand and mastering executive-level communication.

Contents

• Building impactful narratives: Techniques for transforming data and insights into compelling stories that justify investment and change.
• Personal Branding for theintrapreneur: Strategies for developing and enhancing reputation as a catalyst for innovation within the organization.
• Executive Presence, Pitching & Public Speaking: Developing the ability to present complex ideas clearly and persuasively to the C-suite and internal investment committees.  
• Communication for consensus: Stakeholder mapping and managing difficult conversations to overcome resistance and create alignment.

Goals

Provide intrapreneurs with an arsenal of tools derived from the world of start-ups and scale-ups to validate, launch, and grow new business initiatives within an established company. The focus is on rapid, low-cost experimentation to demonstrate market traction and on designing user experiences that ensure product or service adoption.

Contents

• Lean Marketing & Customer Acquisition: Development and application of marketing funnels and growth metrics (e.g., AARRR) to corporate projects.
• Rapid prototyping and validation: Design Thinking and Lean Startup techniques to test business hypotheses in the field, reducing risk.  
• Experience Design (UX/UI): Fundamental principles for designing intuitive and desirable digital products and services for internal and external customers.
• Data-driven validation: Using A/B testing, surveys, and data analysis to make informed decisions about the product and go-to-market strategy.

Goals

Teaching how to translate an innovative idea into a sustainable business model and a solid business plan. Participants will learn how to define how the new project will create, distribute, and capture value in a way that is aligned with the parent company's strategy and financial objectives.

Contents

• Value Proposition Design: Identify the real problem, the target audience, and the value proposition using tools such as the Value Proposition Canvas.
• Business Model Innovation: Use of frameworks such as the Business Model Canvas to design and iterate innovative business models.
• Monetization strategies: Analysis of revenue models (subscription, pay-per-use, freemium, etc.) and their applicability in corporate contexts.
• Business Model Exploration: Use the Business Model Canvas and its variants to explore different configurations of value creation and capture.
• Rapid Prototyping: Turn hypotheses into concrete experiments (landing pages, MVPs, mockups, pretotypes, surveys).
• Lean Validation: Methods for gathering feedback and validation metrics (interviews, A/B testing, smoke testing).
• Unit Economics & Early Metrics: How to measure the first signs of economic sustainability without historical data.

Goals

Equipping future intrapreneurs with the skills to strategically leverage Artificial Intelligence as a driver of productivity and competitive advantage. The course focuses on the practical application of AI, particularly GenAI, to accelerate innovation cycles, optimize processes, and discover new business opportunities.  

Contents

• AI strategy for innovation: Identify AI use cases with the highest potential impact in your industry.
• GenAI for prototyping and marketing: Practical use of generative AI tools to quickly create content, code drafts, and designs.
• Automation of innovation processes: Apply AI to analyze large amounts of market data, patents, and customer feedback.
• AI ethics and governance: Understanding the ethical implications and risks associated with the use of AI in a business context.
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Goals

Abandon traditional waterfall approaches and embrace modern project management methodologies designed to handle complexity and uncertainty. Participants will learn how to lead innovation projects in a flexible and iterative manner, ensuring speed of execution and continuous alignment with business objectives.

Contents

• Agile and Scrum principles: Apply the Scrum framework to manage development teams and complex projects.
• Lean Startup in a corporate context: Adapting the "Build-Measure-Learn" cycle to validate ideas within large organizations.  
• Kanban and Visual Management: Techniques for visualizing workflow, identifying bottlenecks, and optimizing team productivity.
• Innovation portfolio management: Tools for prioritizing and managing a pipeline of innovative projects with limited resources.

Goals

Provide the tools to be effective agents of change. Innovation often fails not because of technology, but because of people's resistance. This module prepares you to manage the human impact of change, overcome skepticism, and successfully integrate new initiatives into the organizational fabric.

Contents

• Psychology of organizational change: Understanding the causes of resistance to change and strategies for addressing them.
• Overcoming "Innovation Killers": Techniques for neutralizing bureaucracy, internal politics, and cultural barriers that stifle innovation.  
• Building alliances and sponsorships: Identify and cultivate a coalition of supporters at all hierarchical levels.
• Communicating and anchoring change: Strategies for communicating the vision, celebrating intermediate successes, and making change permanent.

Goals

Develop the leadership skills needed to build and lead high-performance teams in contexts of constant change, uncertainty, and pressure. The goal is to create a culture of psychological safety where creativity can flourish, experimentation is encouraged, and failure is seen as an opportunity for learning, a key concept for business innovation. 

Goals

• Leadership for innovation: Leadership styles that promote autonomy, calculated risk-taking, and cognitive diversity.
• Creative process management: Techniques for unlocking individual and group creativity, from idea generation to selection.
• Build a "Fail Fast, Learn Fast" culture: Implement processes for rapid experimentation and capitalizing on failures.
• Emotional intelligence and ambiguity management: Skills for guiding teams through the frustration and uncertainty typical of innovative projects.

What are we talking about?

A practical workshop that serves as a synthesis project for the entire Master's program. Working in teams, participants will develop a real corporate venture project, applying all the methodologies and skills they have learned. The Lab will culminate in an "Investment Day," where projects will be presented to a jury of managers, investors, and professors.

Contents

• Project-Based, Action Learning: Development of a business idea from A to Z, with the aim of creating a working prototype and a complete business plan.  
• Customer discovery in the field: Leave the classroom to interview potential customers and validate the problem in order to find the solution.
• Final pitch: Presentation of the project to an evaluation committee to simulate a real internal funding request.