COMPETENCE CENTER

GLOBAL COMMERCE & OMNICHANNEL

COMPETENCE CENTER

GLOBAL COMMERCE & OMNICHANNEL

23% of B2B transactions will be fully automated by 2027. Imagine Tesla’s AI negotiating directly with a supplier’s AI in milliseconds.

We are no longer training professionals to sell to humans, but to compete in markets where even the customers are algorithms. Our Center trains the new “Algorithm Whisperers”—experts who know how to orchestrate hybrid commercial ecosystems, design omnichannel strategies for intelligent agents, and transform traditional sales intoAlgorithm Seduction. While in Italy only 8% of companies have integrated AI (compared to 20% in Europe), we are preparing leaders for post-human commerce.Because the future belongs to those who know how to sell to machines as well as to humans.

DIRECTOR OF THE COMPETENCE CENTER

Eduardo Barbaro

Chief Digital & Omnichannel Officer @ Tiffany & CO.

15 years at Bulgari, now at Tiffany, leading the integration of digital and physical channels, helping to position the brand as a leader in omnichannel in the luxury industry.

MEMBERS OF THE COMPETENCE CENTER

Antonella Sannella

Executive Director @H-FARM College

Antonello Pro

Head of Ecommerce Business Development @ Axepta Italy

Gaetano Sodo

Chief Digital Officer @Loro Piana - LVMH Group

Gianluca De Santis

CDO Chief Digital Officer @ Thélios - LVMH

Maria Laura Albini

Part-time CMO/CDO, Advisor to Scaleups & Enterprises, Author & Speaker, formerly at Accenture, YOOX, and Inter

Matthew Bianchini

Partner @ Consilia Business Management

Matthew Molon

Digital Business & CRM Director @ OVS Group

Matthew Pivato

Managing Director Italy @ Vestel Group

Paolo Mori

Retail Director, EMEA Region @Salvatore Ferragamo

Paolo Roncaglia

President @Roncaglia Group

Veronica Errera

Head of Consulting and Project Manager @ B2X

Yoann Steri

Digital & Data Director @ Danone Italy