Starting October 6, 2026 | Synchronous online | 32 hours of training
Starting October 6, 2026 | Synchronous online
Artificial intelligence is reshaping the way companies sell. It’s no longer just about automation; it’s about rethinkingthe entire sales cycle —from initial contact to closing the deal, from forecasting to governance—with tools that enhance human judgment rather than replace it.
For companies, the price does not include VAT.
5 spots available for EARLY BIRD
The course is held entirely online in real time on the HFBS Learn platform on Tuesday and Thursday evenings from 6:00 p.m. to 8:00 p.m.
An overview ofAI in sales: from the fundamentals of machine learning and large language models (LLMs) to the most relevant use cases in B2B and B2C. The starting point for understanding what changes—and what stays the same—in AI-enhanced sales.
Data is the fuel for any AI strategy. This module addresses the topic of infrastructure: how to collect, organize, and make business data actionable by integrating CRM with predictive models and digital agents.
The core of the course. You’ll learn how to use large language models in advanced and multimodal ways, how to craft effective prompts, and how to design AI agents capable of automating the repetitive parts of the sales process.
Managing discovery sessions and presentations in digital and hybrid settings requires specific tools and techniques. This module explores meeting intelligence, real-time AI-powered coaching, and the creation of asynchronous demos.
From the automatic generation of sales proposals to the management of fully digital RFP processes, including virtual multi-stakeholder negotiations with predictive support.
Predictive models, A/B testing, and revenue analytics dashboards: This module teaches you how to analyze business data critically and turn AI outputs into concrete decisions.
AI in sales involves sensitive data, customer interactions, and automated decision-making processes. This module addresses the GDPR, the AI Act, transparency, accountability, and security through a practical approach focused on developing corporate policies.
The final module brings together everything learned in a practical project. Participants will define roadmaps, KPIs, OKRs, and change management plans to integrate AI into their sales team.
Our program isn’t based on traditional lectures.
At H-FARM Business School, learning is continuous and integrated; we design comprehensive educational experiences to help you achieve your goals and foster collaboration, networking, and personal growth.
During the course, you’ll have the opportunity to engage in discussions and exchange ideas with other participants, instructors, and special guests invited for key sessions.
The course is not academic in nature; rather, it involves a continuous examination of real-world business scenarios, allowing participants to apply what they learn in class to their own work environments.
We believe in the value of soft skills as one of the key factors for success, and we are committed to ensuring that this topic is integrated across all our programs.
Our program isn’t based on traditional lectures.
At H-FARM Business School, learning is continuous and integrated; we design comprehensive educational experiences to help you achieve your goals and foster collaboration, networking, and personal growth.
After class, in informal settings, you can interact with industry professionals to expand your network and create opportunities for exchange and networking.
The course is not a dry list of academic concepts, but rather a continuous exploration of real-world business cases.
We believe in the value of soft skills as one of the key factors for success, and we are committed to ensuring that this topic is integrated across all our programs.
This course is designed for those who want to learn how to use artificial intelligence in sales and marketing processes.
A university degree is not required: assessment is based on professional experience, personal motivation, and consistency of the applicant's background with the program's educational objectives.
The course is entirely online and takes place in real time, with two two-hour sessions each week.
Upon completion of the course, participants will receive a digital open badge that can be shared on LinkedIn as official proof of the skills they have acquired.
