Janine Videva is an innovation consultant who helps organizations and individuals reduce uncertainty and make informed decisions when faced with business and social challenges. Her work focuses on assessing the desirability and feasibility of ideas, guiding business exploration.

As a mentor and facilitator, she supports diverse teams through structured problem-solving processes, value proposition development, and the creation of sustainable business models. Her experience extends to tech startups, large companies, and government organizations, with deep expertise in sectors such as digital health, fintech, blockchain, fashion, and renewable energy.

In 2024, she co-founded New Generation Voice, a platform dedicated to parenting, career, and entrepreneurship topics. The initiative launched its first online event in April 2025.

Janine has gained solid experience in:

• Corporate Innovation: Led over 12 projects as an Innovation Coach, Exploration Lead, and User Researcher.

• Startups: He has defined marketing, branding, and community strategies for four tech startups in Switzerland.

• Public Sector: He has developed innovative initiatives for the City of Lugano and has collaborated with embassies and consulates in Switzerland.

Her key skills include customer research, value proposition development, idea testing, and project management. Janine holds a bachelor's degree in Intercultural Communication and a master's degree in Economics and Communication.