Ilaria Carofiglio is Head of Growth at TextYess – the company that is revolutionizing eCommerce. Italian through artificial intelligence on WhatsApp. After experiences in Australia, Germany, China, and Northern Italy, she chose to return to Bari to lead the growth of TextYess, proving that innovation can arise anywhere. A LinkedIn Top Voice and included among StartupItalia's Unstoppable Women 2025, Ilaria is a pioneer of conversational commerce in Italy and passionate about travel, innovation, and regional development.