Eduardo Barbaro

Chief Digital & Omnichannel Officer @ Tiffany & CO.

Biography

Eduardo Barbaro, with a strong background in engineering and an analytical approach, stands out for his ability to generate innovative ideas and disruptive solutions in the retail industry. His skills range from data-driven analytics to the implementation of visionary concepts, with a strong focus on collaboration and problem solving.
Since 2018, he has held the role of Worldwide Omnichannel Senior Director at Bulgari, where he leads eCommerce, SEO, CRM, B2C Customer Service and digital operations. He is also Co-Scientific Director of the Competence Center on the "future of commerce," exploring future trends in retail. Active in various leadership committees within LVMH, he focuses on digital commerce, customer development, and Data & AI.
She lives happily with her husband and their two dogs.

Areas of teaching

  • Omnichannel Retail & Digital Commerce
  • Distribution Strategies
  • CRM & Clientelling
  • Retail Operations
  • Data & AI