FACULTY H-FARM Business School

Oscar Petrucci

Head of the Domain Group Channels @ Intesa SanPaolo

Biography

Oscar Petrucci is a seasoned executive with extensive experience in the banking and digital innovation sectors; he currently serves as Head of Domain Group Channels at Intesa Sanpaolo. Throughout his career with the group, he has specialized in the management and development of digital channels and customer interaction systems, leading complex, large-scale technological transformation projects.

An expert in IT architecture, omnichannel strategies, and digital transformation, Petrucci combines a strategic business vision with deep technical expertise in implementing innovative solutions for the financial sector.

In addition to his managerial role, he serves as an instructor in advanced training programs, including the Master’s in Digital Operational Excellence at H-FARM Business School. In academic and seminar settings, he draws on his experience to train managers and professionals on topics such as process optimization, digital transformation, and the impact of emerging technologies (such as AI) on service models.