Erika Andreetta, PwC Partner in the Strategy division with EMEA-wide responsibility for Fashion & Luxury. 

A management engineer, he joined PwC Consulting in 1999 and has always worked with leading Made in Italy players and important internationalization processes. He was an active member of PwC's CINDIADesk from 2000 to 2006. He now supports high-potential companies in promoting Made in Italy around the world and system projects that affect our production chains and sustainability issues. 

A keen observer of consumer trends, she has spent the last five years studying the impact of omnichannel retailing on Italian manufacturing sectors through PwC observatories: the Global Consumer Insight Survey (27 countries, 21,000 consumers) and Italian and international insights on Millennials and Generation Z. She is also a member of Get it Fair, the first international certification system for textile and clothing supply chains in emerging countries for responsible labeling.