Elena Allegretti is an expert in marketing, communications and digital transformation. After graduating in Economics & Public Policy and earning a Master's degree in Management, she worked at Google's EMEA office in Dublin, developing expertise in advertising and partnerships for Italian companies. She led strategic projects for brands in Retail, Fashion and Luxury, working with creative agencies. Passionate about corporate culture, she has promoted initiatives on Diversity, Equity and Inclusion. She is currently Senior Manager at Disal Consulting and a lecturer at H-FARM Business School for executive education projects and in the Digital Entrepreneurship master's program.