Master's Degree in Omnichannel in the AI Era

AI & Tech

Master's Degree in Omnichannel in the AI Era

AI & Tech

from 08/05/26|9 weekends |7 modules |140 hours of training

from 05/08/26

Anticipating changes in global trade means thoroughly understanding the impact of digitalization and knowing how to strategically integrateArtificial Intelligence with the new paradigms of omnichannel retailing. Today, companies are facing an unprecedented evolution: the expansion of digital commerce, the rise of social platforms as sales channels, and the emergence of technologies such as AI, robotics, and intelligent automation are rewriting the rules of competition. In this scenario, it is essential to build skills that enable us to interpret the signs of change, react promptly, and lead with vision.
The Master's in Global Commerce with AI and Emerging Technologies is a program that develops the ability to lead teams and coordinate people in complex contexts, thanks to mastery of emerging technologies and up-to-date knowledge of innovations in the sector.

Learn how to leverage innovation to optimize business operations.

Enhance the customer experience and redefine distribution strategies in an increasingly connected world.

CANDIDATES
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SUPER EARLY BIRD ENDED
6.990 €
EARLY BIRD
7.450 €
FULL PRICE
7.980 €

For companies, the price does not include VAT.
The EARLY BIRD rate applies to the 6th through 10th registrants.

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Admission process

CANDIDATES
1

CANDIDATES

Click on the "APPLY" button and complete the application form by answering a few questions

2

COLLOQUY

Book and take an online selection interview with an Orientation and Admission expert

3

OUTCOME

Once you have passed the evaluation of the scientific committee, you can embark on your journey in H-FARM

Admission process

1.

APPLY: Click on "apply," fill out the online form, and submit your application.

2.

SUPPORT THE INTERVIEW: Participate in an online interview with the Orientation & Admission team

3.

FIND OUT THE RESULT: Receive the selection result and start your journey at H-FARM.

CANDIDATES

The program

COMEX is a journey into the world of e-commerce, where you will developthe ability to interpret market changes, design effective omnichannel strategies, optimize customer relationships, and innovate business models through the intelligent use of AI, data, and automation. You will learn how to leverage AI to optimize processes, devise winning digital strategies, draft business plans, manage complex projects with agile approaches, and build market-ready products.

CANDIDATESASK FOR INFORMATION

1: Channel Strategy and Network Evolution

Objective:
To analyze the evolution of channel strategies in the omnichannel era, understanding how to optimize brand-customer touch points through integrated distribution models, performance metrics, and strategic planning.

Main contents:

  • Traditional distribution vs. new omnichannel models
  • Physical and digital retail: convergences and geographical differences
  • Capex vs. Opex: how to plan channel investments
  • Drive-to-store and strategies to increase store traffic
  • KPIs for omnichannel performance measurement
  • Commercial brief and store launch: tools and roadmap
  • Real cases of distribution network evolution

2: Managing eCommerce and Retail Channels

Objective:
To develop strategic and operational skills in managing eCommerce and Retail channels, analyzing business models, marketing and pricing levers, and the integration of physical and digital through the use of AI.

Main contents:

  • Channel business plan and financial analysis
  • Building and reading an eCommerce business plan
  • Differences between physical and digital channels
  • Traffic metrics and funnel performance
  • Target segmentation and key indicators
  • Digital marketing strategy: owned, earned, paid
  • Pricing strategies and promotions
  • Physical/digital conflicts and models of integration
  • AI to support digital commerce
  • Analysis of business cases on omnichanneling
  • Practical exercises and expert testimony

3: Commerce Operations Management

Objective:
Acquire the skills to efficiently manage eCommerce operations, with a focus on legal implications and the integration of smart technologies to optimize logistics, customer service, and compliance.

Main contents:

  • Digital supply chain logic and flows
  • Automation and AI in customer service and logistics
  • Customs and international cargo handling regulations
  • Privacy and compliance in data management
  • Procedures for after-sales relationship management
  • Real-world cases of operational transformation in online retail

4: MarTech & MarCom

Objective:
To understand how marketing and communication technologies (MarTech and MarCom) influence user perception and experience, and to learn how to design high-impact digital interfaces, content, and journeys.

Main contents:

  • Principles of UX/UI Design applied to digital retail
  • Areas of technological innovation in marketing
  • Textual and visual content for conversion
  • "Test & Learn" methodologies.
  • Content management and product discovery
  • AI applied to user experience optimization
  • Business cases and testimonials

5: Organization & Governance Data

Objective:
To define effective, data-driven organizational models that support sustainable people and performance growth through governance, training, and talent management strategies.

Main contents:

  • Structure and composition of digital teams
  • Key competencies and incentive models
  • In-house vs. outsourcing: how to decide
  • Digital talent war and talent attraction
  • Compensation, benefits, and career plans
  • Growth-oriented corporate culture
  • Testimonials and cutting-edge HR practices

6: Date

Objective:
To build the foundation for a data-driven culture by understanding strategies for collecting, analyzing and leveraging data to support decisions, with a look at the potential of AI and machine learning.

Main contents:

  • Data strategy and data governance principles
  • Data foundation and data quality
  • Interpretation of business performance
  • AI, machine learning and generative AI in decision-making processes
  • Construction of use cases for omnichannel optimization
  • Real-world cases of data-driven transformation

7: Final Bootcamp

Objective:
To put into practice, in an intensive and collaborative setting, the knowledge and skills acquired along the training course, working on real cases with brands and program partners.

Main contents:

  • Future trends: global trade scenarios
  • Mini-hackathon: developing solutions for business cases
  • Application of acquired methodologies and tools
  • Co-design sessions and project pitching
  • Networking opportunities with managers, mentors and businesses

After completing the Master's program, you will know

Drive omnichannel strategies by integrating digital, retail, and new technologies to improve sales channel performance.

Apply AI, data, and emerging technologies to optimize processes, customer experience, and business models.

Managing digital transformation in complex contexts, coordinating cross-functional teams and internal stakeholders.

Evolving toward strategic leadership, moving from operational roles to positions of change management.

Who we are looking for

Digital Commerce Leaders (E-commerce Managers, Digital Sales Managers, Heads of Omnichannel) who want to scale global sales models.

Retail Transformation Manager (Retail Operations Manager, Head of Store Innovation, Omnichannel Project Lead) focused on physical-digital integration.

Digital Marketing Strategists (Senior Digital Marketing Managers, Performance Leads, CRM & Loyalty Heads) who want to adopt an end-to-end customer-centric vision.

Strategic Consultant for Digital & Retail ( Manager and Senior Consultant) who aim to strengthen their role as strategic partners for clients.

The method

The Master's program in Global Commerce with AI and Emerging Technologies combines solid theoretical content with practical experience and hands-on projects through collaboration with professionals, companies and startups operating in the most advanced digital and commercial ecosystems.

Learning, real learning, happens in dynamic contexts, where we experience and grow together. Through group activities, workshops, activities aimed at your professional empowerment and continuous discussion with fellow students and partners in our network, you will discover the power of "learning by doing", you will develop your entrepreneurial and interpersonal skills, and be constantly challenged to transform your ideas into concrete projects, cwith the goal of building a successful career..

The project work

The Master's program concludes with project work that tests you on a real-world challenge related to the world of global commerce. You will be involved in developing an omnichannel strategy or digital innovation plan for a partner company, with the goal of optimizing the customer experience, improving sales channel management or integrating emerging technologies into business processes.

You will work in a team, supported by experienced mentors, and apply the skills you have acquired-from data analytics to generative AI, from digital marketing to retail transformation-to develop high-impact solutions. The track will culminate in the presentation of the project to a jury of managers, executives and corporate representatives, with the opportunity to generate tangible value for the companies involved.

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Learning Experience

Our program isn’t based on traditional lectures.
At H-FARM Business School, learning is continuous and integrated; we design comprehensive educational experiences to help you achieve your goals and foster collaboration, networking, and personal growth.

Late Night
's "Golden Hour" Speech

In informal settings after class, you’ll have the opportunity to interact with professionals in the commerce sector —from strategic marketing experts to e-commerce managers and startup founders with innovative ideas—to expand your network and create opportunities for discussion and networking.

Business cases integrated into the program

The program isn’t just a dry list of academic concepts; rather , it involves ongoing engagement with real-world business cases covering the entire commercial lifecycle of a product , allowing students to apply the lessons and examples discussed in class to real-world scenarios.


Project Work & Final Presentation

The course includes group project work that allows students to apply the concepts learned in class, with the ongoing support of a tutor. 


Learning Experience

Our program isn’t based on traditional lectures.
At H-FARM Business School, learning is continuous and integrated; we design comprehensive educational experiences to help you achieve your goals and foster collaboration, networking, and personal growth.

Late Night
's "Golden Hour" Speech

After class, in informal settings, you can interact with industry professionals to expand your network and create opportunities for exchange and networking.

Business cases integrated into the program

The course is not a dry list of academic concepts, but rather a continuous exploration of real-world business cases.

Project Work & Final Presentation

Many courses, especially the longer ones, include group projects that allow students to apply what they have learned in class. 

Career Boost

It consists of a series of activities focusedon professional development that will help you define your career goals and identify your strengths, with the aim of improving your communication, teamwork, and leadership skills, thereby accelerating your professional growth.

Soft skills

We believe in the value of soft skills, and in our programs we offer a structured opportunity to discuss and analyze the most in-demand soft skills today and how best to develop them by building on your own strengths.

Personal Branding

A workshop focused on using the canvas to define each student’s unique selling proposition (USP), build motivational drivers, and focus on soft skills.


Career Boost

It consists of a series of activities focusedon professional development that will help you define your career goals and identify your strengths, with the aim of improving your communication, teamwork, and leadership skills, thereby accelerating your professional growth.

Soft skills

We believe in the value of soft skills, and in our programs we offer a structured opportunity to discuss and analyze the most in-demand soft skills today and how best to develop them by building on your own strengths.

Personal Branding

A workshop focused on using the canvas to define each student’s unique selling proposition (USP), build motivational drivers, and focus on soft skills.

Finance your training

“Per Merito”loan

with Intesa Sanpaolo

“Futuriamo”loan

with BNL

Paymentin installments

with H-Farm Business School

Paymentin installments

with SeQura

SCIENTIFIC COORDINATOR

MASTER'S FACULTY

Master's in Global Commerce candidates

BOOK AN INTERVIEW

Master's in Global Commerce candidates

BOOK AN INTERVIEW

Frequently Asked Questions

What level of seniority or professional experience is required to access the program?

The master's program is aimed at professionals and managers from the world of digital retail with around ten years of experience in the field who wish to acquire new insights to drive innovation and strategically accompany change within their organizations.

Is a specific academic qualification required, or does the assessment of work experience prevail?

A university degree is not required: assessment is based on professional experience, personal motivation, and consistency of the applicant's background with the program's educational objectives.

How will my application be evaluated?

Once you have completed the application form and had an interview with our Orientation & Admission team, your results will be evaluated by the team itself.

When will I receive a response regarding my application?

You will receive feedback on your application within 3 or 4 working days of the selection interview.

How do you balance attending the program with a busy work schedule?

Face-to-face appointments will be on Friday afternoons (2:30 p.m. – 6:30 p.m.) and Saturdays (9:00 a.m. – 6:00 p.m.). If online appointments are scheduled, they will be held during the week, in the evening (6:00 p.m. – 8:00 p.m.).

What does the registration fee include and not include?

The registration fee includes all teaching activities, board and lodging for activities between the start of the first day of class and the end of the last, and all Learning Experience and Career Boost activities planned throughout the course.

What qualification/certification is awarded and how is it recognized nationally and internationally?

At the end of the course, participants will receive a diploma certifying completion of the course and a digital open badge, which can be shared on LinkedIn in the Education section as official certification of the skills acquired.