Andrea has over 15 years of cross-industry, international experience in building and leading Data Analytics and Data Science organisations, with a focus on driving tangible business value through data assets and algorithms. He has been Head of Data & Analytics at Vodafone Italy and Director of Business Analytics at Procter & Gamble Europe. He is an author of best-selling books on data, a curious academic researcher and a passionate adjunct professor of analytics.

Industry Expertise: Data & Analytics Strategy, Digital Transformation, Fast Moving Consumer Goods (FMCG), Telecommunications, Digital Services, Customer Experience (CX), Consumer Market Research, Retail, Information Technology, Public and Private Sector Innovation.

Key areas of Analytical Expertise: Big Data Analytics, Data Governance, Competitive Intelligence, Market Size Projection, Customer and Store Analytics, Price and Promo Analytics, Consumer Behavior Analysis, Visualization and Storytelling for Decision Making, Machine Learning and AI, Business Intelligence Operations, Ethical AI Governance, Cloud Computing, Cybersecurity.

Academic Experience: adjunct professor of Data Analytics, guest editor, reviewer and author in various international journals, best-selling books author, EU Commission invited expert on data for the Horizon funding programme.

Other areas of expertise: Organizational Leadership, Data Governance and Compliance, Project and Portfolio Management, Agile Development, Business Transformation (BPR), Systems Integrations, Change Management, Risk Management, Strategic Planning, Stakeholder Engagement, Privacy and Ethics in Data Management, Vendor and Contract Management.