Too many organisations fall into what I call innovation theatre — pilots that never scale, disconnected activities, or initiatives that look good but deliver little real impact. My work tackles the two points where most innovation efforts fail: upstream alignment and embedding outcomes. By aligning leadership, culture, and strategy from the start, and by embedding results into the organisation’s DNA, I help leaders and teams turn innovation into lasting capability.

How I work
I don’t “do innovation” for you. I walk beside you, coaching leaders and teams to:
• Clarify the type of innovation that fits your next goal
• Align leadership and culture around a shared direction
• Design the structures, processes, and systems to innovate effectively
• Activate ideas into pilots and real outcomes
• Embed innovation into your DNA, so progress sustains

The Path to making Innovation Stick
Every journey is unique, but innovation mastery follows five phases: Diagnose → Align → Design → Activate → Embed. I guide organisations through this path, tailoring it to their maturity and goals.

Tools & Experience
To bring clarity, I use frameworks like the Innovation Archetypes and the Innovation Readiness Matrix, together with hands-on experience in startups and scale-ups, where I mastered lean and agile ways of leading innovation amid uncertainty. I now bring this knowledge to corporates, having advised organisations such as BSH, LGE, Miele, Stihl and Infineon on open innovation, stakeholder alignment, and the design and scaling of their venture clienting units.

My mission
I help organisations cut through innovation theatre, build capabilities that last, and unlock the next level of their innovation journey.