Anticipating the transformations of global trade means thoroughly understanding the impact of digitization and being able to strategically integrate theArtificial Intelligence with the new paradigms of omnichannelality. In this training, participants learn how to leverage innovation to optimize business operations, improve the customer experience, and redefine distribution logics in an increasingly connected world.
Businesses today face an unprecedented development: the expansion of digital commerce, the rise of social platforms as sales channels and the rise of technologies such as AI, robotics and Intelligent Automation are rewriting the rules of competition. Against this backdrop, it is critical to build skills to interpret the signals of change, react quickly and lead with vision.
The Master's in Global Commerce with AI and Emerging Technologies is a track that develops the skills to lead teams and coordinate people in complex contexts through mastery of emerging technologies and up-to-date knowledge of industry innovations. Through an experiential and multidisciplinary approach, the program allows you to connect strategy, operations and technology, enabling informed leadership ready to meet the challenges of digital commerce.
Selling monobrand makes more sense in terms of margin, customer data, control, image, pricing... If I were Gucci, I would prioritize selling on Gucci.com rather than Farfetch.
The Executive Master's program is aimed at Managers, Executives and high-potential professionals working in structured commerce, digital and retail settings.
It is designed for those who want to meet the challenges of the digital transition, enhance sales channel performance, integrate new technologies into business processes, and drive change through informed leadership.
The program offers a mix of theory and practical applications, with real-world case analyses and testimonials from industry leaders, providing immediately useful tools for managing omnichannel strategies, strengthening customer relationships, and coordinating multifunctional teams in complex, international scenarios.
COMEX is a journey into the world of e-commerce, where you will developthe ability to interpret market changes, design effective omnichannel strategies, optimize customer relationships, and innovate business models through the intelligent use of AI, data, and automation. You will learn how to leverage AI to optimize processes, devise winning digital strategies, draft business plans, manage complex projects with agile approaches, and build market-ready products.
The Master's program concludes with project work that tests you on a real-world challenge related to the world of global commerce. You will be involved in developing an omnichannel strategy or digital innovation plan for a partner company, with the goal of optimizing the customer experience, improving sales channel management or integrating emerging technologies into business processes.
You will work in a team, supported by experienced mentors, and apply the skills you have acquired-from data analytics to generative AI, from digital marketing to retail transformation-to develop high-impact solutions. The track will culminate in the presentation of the project to a jury of managers, executives and corporate representatives, with the opportunity to generate tangible value for the companies involved.
The Master's program in Global Commerce with AI and Emerging Technologies combines solid theoretical content with practical experience and hands-on projects through collaboration with professionals, companies and startups operating in the most advanced digital and commercial ecosystems.
Learning, real learning, happens in dynamic contexts, where we experience and grow together. Through group activities, workshops, activities aimed at your professional empowerment and continuous discussion with fellow students and partners in our network, you will discover the power of "learning by doing", you will develop your entrepreneurial and interpersonal skills, and be constantly challenged to transform your ideas into concrete projects, cwith the goal of building a successful career..
Click on the "APPLY" button and complete the application form by answering a few questions
Book and take an online selection interview with an Orientation and Admission expert
After analysis of your profile by the scientific committee you will receive the outcome of your application
