AI will not replace marketers. But marketers who use AI will replace those who don't
The Future-ready Digital Marketing Master's program is designed for those who want to build (or rebuild) their skills in a solid, practical and up-to-date way. It is perfect for junior professionals who have been working in digital marketing for 2 to 3 years and want to gain a comprehensive and integrated view of the most effective and cutting-edge tools. It is also aimed at those who are in the process of upskilling or reskilling, and are looking for new professional opportunities or repositioning in the working world. In short, it is ideal for those already working in marketing who feel the need to get up to speed with the logics, channels and technologies of contemporary digital marketing, especially on the strategic use of artificial intelligence, which as of today is no longer a negligible option.
The Future Ready Digital Marketing master's program is a comprehensive, hands-on training designed to prepare professionals for the challenges of digital marketing as it continues to evolve, especially with the advent of artificial intelligence. Structured in 7 intensive modules, the master's degree covers key areas such as online advertising, data analytics, generative AI, user experience, SEO, and digital community building. The approach is hands-on, with classes taught by industry experts. The program involves step-by-step learning, culminating in the Final Challenge, where you plan and present a project on a real-world case, allowing you to apply the skills you have learned and enrich your portfolio.
The final module will be dedicated to setting up a team of agents specialized in the activities and tasks specific to the participants' companies. In the first phase, we will see together how to set up custom GPTs equipped with a specific knowledge context and personalized instructions based on the tasks they will have to perform. Next, each participant will identify 3-5 areas of expertise or key tasks and proceed to configure their agents, with the constant support of the instructor, so that they are ready to operate in a real work context at the end of the course. Once the initial configuration is complete, it will be possible to test the GPTs immediately, assigning them tasks and iteratively optimizing their configuration based on the results. This optimization work can be carried out with the help of the instructor during online tutoring sessions, so as to progressively refine the solutions developed. The course will conclude with a final presentation, in which participants will have the opportunity to showcase their custom GPTs and test them on real tasks from their respective companies.
Learning, real learning, happens in dynamic contexts, where we experience and grow together. Through group activities, workshops, activities aimed at your professional empowerment and continuous discussion with fellow students and partners in our network, you will discover the power of "learning by doing", you will develop your entrepreneurial and interpersonal skills, and be constantly challenged to transform your ideas into concrete projects, cwith the goal of building a successful career..
Click on the "APPLY" button and complete the application form by answering a few questions
Book and take an online selection interview with an Orientation and Admission expert
Once you have passed the evaluation of the scientific committee, you can embark on your journey in H-FARM
